Research by property management firm LSL has thrown up some interesting statistics concerning what tenants are prepared to pay more rent for. Top of the list is allowing pets with 24% of respondents willing to pay a higher rent for this. This is followed by high speed internet (21%), a garden (16%), parking (15%) and satellite/cable tv (14%). Lower down the list is having a balcony, bike storage and moving in ready furnished. 3% are willing to pay more for concierge services.
A director of LSL said “The key things we wanted to identify was what tenants would be willing to pay more for and how much they would spend. If you monetise it, people think seriously about what they would actually be prepared to pay for and how much - so what you get is more than just an idealized wish list.”